Tone is neutral-to-concerned about paid search performance
Supported by recent messages
Bluestone Health
51Tom Reyes · $22,000/mo · Attention
Their reply time doubled and a 72h email is still unanswered.
90-day health
What needs attention
Worth a quick look
Most signs are clear, but one detail needs your judgement.
Michael will send the revised deck next Thursday
ISURA isn't sure yet
What's moving health
Reply time 2.3x slower vs baseline-6
Unanswered client email (72h)-8
Negative sentiment trend-10
Open loops
Paid search performance question awaiting answer3 days
Prepared draft
from Bluestone Health profileRe: Paid search CPL question
Hi Michael, Good question. CPL rose 18% last week, driven mainly by increased competition on 3 branded terms and a temporary budget cap we've since lifted. We expect it to normalize within 5 days. I'll send a one-page summary before your board call on the 11th. Thanks, Tom
Contacts
Michael ChoDecision maker
Head of Growth
michael@bluestonehealth.io
Lena Ford
Content Lead
lena@bluestonehealth.io
Timeline
Direct question left unanswered
2026-07-05
Reply times slowing
2026-06-30
Positive review of ad creative
2026-06-10
Tone profile
- Greeting
- Hi Michael
- Tone
- direct-professional
- Length
- medium
- Sign-off
- Thanks
Drafts are prepared, never sent without your approval.